I saw the term ‘digital ecologists’ used to refer to those amongst the population who build on the web and the biologist in me (I did, after all, originally begin my studies with three years of biology, ecology and environmental science) rather likes the term.
The idea of this other world, this digital world full of what ever we choose to create. Not just professionals like me, but amateurs, hobbyists, writers, magazines … (I’ll stop there, but well the list really would go on, because the potential of the digital world really is limitless)… is amazing. All of us working together and stamping our mark on this sprawling jungle.
But never a virtual world, the products and the people behind the sites are very real and I admit that a little of me cringes when I hear people use the term virtual to refer to the web or what I do. Like somehow it means that it is not quite worth as much. That the impact that it can have on our lives is somehow lessened or invalidated by the fact that it is virtual. But it IS very real. People set up stores solely online, people have had their businesses turn around through the use of online marketing and social media. People make friends, date and marry people they meet online. It is now a part of our lives. If I want to hire a plumber, I don’t reach for the yellow pages. I Google. I read online reviews and select based on their website (they, of course have to have one) their prices and hopefully good feed back from their clients. We can make more informed decisions because of this digital world.
And no longer the frontier world it once was with only a few pioneers braving the web. Now, having some kind of online presence is a necessity for any business. Whether simply a one page business card, or a more elaborate full eCommerce store online.